Graduate study program

Specialized professional graduate study program in digital marketing at the Algebra University College is a clear response to the needs of employers (in Croatia and European Union) within the field of digital marketing and marketing in general. During the development of the study program, the main starting point for each course consisted in immediate practical applicability of knowledge and skills upon graduation in order to make the introduction to the profession and work place as short as possible.


The study program encompasses 21 courses and a graduate thesis conducted in cooperation between the thesis advisor and employers who provide internships for our students.

Classes are conducted during a period of 2 semesters or 4 years, and the study program is rated at 120 ECTS credits. Upon the completion of their study program, students acquire the title Professional specialist of digital marketingwhich corresponds to the degree of Professional master in accordance with Art. 74. of the Act on Scientific Activity and Higher Education. The abbreviation of the professional title is struč. spec. dig. mark. (Proffesional Master of Digital Marketing).


1. Specialist in digital marketing

  • Specialist in strategic digital marketing
  • Specialist in digital brand management
  • Digital agency manager
  • Social media marketing strategist
  • Specialist in digital marketing process management
  • Specialist in interactive and business analysis
  • Specialist in digital campaign management
  • Specialist in social media analysis

2. Specialist in digital marketing (data science)

  • Specialist in digital data integration
  • Specialist in data visualization
  • Specialist in data analysis (data analyst)
  • Specialist in data-business application (data businessperson)
  • Specialist in big data analysis


  • conducting analysis of networks, especially of social media and corresponding network metrics
  • conducting interactive and business analysis in digital marketing
  • organization and implementation of strategic levels of digital marketing
  • planning and managing digital campaigns
  • understanding problems of digital data integration, as well as integration planning
  • conducting data visualization in digital marketing
  • conducting data analysis in digital marketing (connecting signals, events, observations, perceptions and data in visible patterns and trends, their analysis and interpretation)
  • managing digital marketing processes on the basis of data-business application (how data accesses may affect corporations?)
  • optimal use of the marketing potential of big data
  • making decisions based on the knowledge of human irrational behavior and the corresponding limitations in certain areas of decision-making and the awareness of its implementation in the decision-making process and options in various economic and marketing contexts
  • practical application of creative analytic techniques with the aim of raising the level of creativity and innovation in digital marketing
  • practical application of structured and business analytic techniques and game theory methods in digital marketing
  • practical application of quantitative analysis and modeling in marketing research
  • implementation of visualization and exploratory data analysis in digital marketing
  • identifying and recommending internet resources for the implementation of marketing activities
  • selection of business intelligence techniques in the field of product planning, marketing segmentation, prevention of interruption of contractual relations, estimation of the current and future value of the customer, development of recommendation system, development of early warning systems, development of CRM systems, portfolio management and others.
  • reputation management and use of available online tools when planning and implementing market research
  • sovereign application of information technology in the service of digital marketing
  • application of creative communication concepts through visual, verbal and nonverbal channels
  • planning and managing marketing campaigns through social networks
  • increasing the efficiency of digital projects through researching, locating and using data obtained through interactive analysis
  • knowledge of security, legal and ethical aspects of digital marketing projects
  • management and organization of teams responsible for digital marketing projects
  • knowledge of global trends in digital marketing
  • knowledge of EU and global conditions for e-business and marketing
  • introduction of innovative marketing solutions through the use of latest technologies
  • pushing the boundaries of new and existing solutions in digital marketing using research and experiment