1. DID YOU KNOW HOW EXPERTS IN THE FIELD OF DIGITAL MARKETING WHO CONTRIBUTED TO THE DEVELOPMENT OF THE STUDY PROGRAM VIEW THEIR JOB?
“This is probably the most entertaining and creative job in the field of economics that I could have ever chosen. And the best part of it is that they pay me well…“
2. DID YOU KNOW WHAT COMPETENCES AND SKILLS ARE REQUIRED FOR MOST SOUGHT-AFTER JOBS ACCORDING TO LINKEDIN?
LinkedIn is a business-oriented social network with more than 330 million members whose number is constantly and steadily growing. This fact alone clearly shows the relevance of official announcements made by this social network. Here we have singled out the one that is important for making decisions about future occupation.
10 OUT OF 25!
At the very end of 2014 an article was published mentioning 25 sets of skills that could, if you owned them, significantly increase the chances of employment. We have listed all of them and have particularly highlighted the ones that you can acquire while studying digital marketing at the Algebra University College.
- 1. Statistical Analysis nad Data Mining
- 2. Middleware and Integration Software
- 3. Storage Systems and Management
- 4. Network and Information Security
- 5. SEO/SEM Marketing
- 6. Business Intelligence
- 7. Mobile Development
- 8. Web Architecture and Development Framework
- 9. Algorithm Design
- 10. Perl/Python/Ruby
- 11. Data Engineering and Data Warehousing
- 12. Marketing Campaign Management
- 13. Mac, Linux and Unix Systems
- 14. User Interface Design
- 15. Recruiting
- 16. Digital and Online Marketing
- 17. Computer Graphics and Animation
- 18. Economics
- 19. Java Development
- 20. Channel Marketing
- 21. SAP ERP Systems
- 22. Integrated Circuit Design
- 23. Shell Scripting Lantuages
- 24. Game Development
- 25. Virtualization
The skills mentioned in the first place alone, which describe the position of Data Scientist, are enough to ensure an average annual salary of $118,709 as reported by Glassdoor.
3.CHOOSING DIGITAL MARKETING MEANS TO BE READY FOR UNQUESTIONABLE MARKETING TRENDS OF THE UPCOMING YEARS
If we asked Google for its “opinion” on trends in the search for jobs that require knowledge and skills in digital marketing, we would obtain the following results.
In order to make the graph more interesting, we have compared the term “digital marketing jobs” with the term “internet marketing jobs”. This way, we are able to indicate the ubiquity of the term digital that goes beyond the narrower term internet and encompasses it. According to the following graph by Google Trends we can see, in the opinion of Google as well, that the demand for jobs in digital marketing is constantly growing.
4.DID YOU KNOW THAT AMERICANS ARE FOR THE FIRST TIME SPENDING MORE TIME USING MOBILE DEVICES THAN WATCHING TELEVISION?
Although this might seem unimportant and trivial information at first glance, it is a fascinating fact for experts in digital marketing. The simple reason is because it indicates an unstoppable trend in further digitalization of our lives and creation of new habits that previously did not exist. A new era requires new professionals – we would like to add.
5. DID YOU KNOW THAT GRADUATING IN DIGITAL MARKETING MEANS HAVING KNOWLEDGE AND SKILLS THAT MAKE YOU VERY EMPLOYABLE IMMEDIATELY AFTER GRADUATION?
Relevant research indicates that employers in the field of marketing face major challenges in the recruitment of talents in digital marketing. There are simply not enough of them. The research conducted in 2013 by the European Association of Communication Agencies EACA shows that digital experts are very much in demand and are in fact even more sought after than strategic marketing experts who are considered exclusive due to the large amount of knowledge and experience they must have in order to meet the high standards of such jobs.
In order to confirm these trends, the most popular Croatian digital culture portal Netokracija in cooperation with the leading Croatian job portal MojPosao conducted a survey on jobs in digital marketing which only managed to sustain the results of the above mentioned European research.
6.TO GRADUATE DIGITAL MARKETING MEANS TO OBTAIN CONFIRMED KNOWLEDGE REQUIRED BY EMPLOYERS
Employers in the field of digital marketing would be the happiest to see the knowledge in digital marketing standardized and certified, or translated in order to obtain a formal framework that could additionally guarantee the quality of knowledge. At the time this text is being written there are very few study programs in the European Union that cover the field of digital marketing formally and what is more important with quality. Without a shred of false modesty we would be happy to point out that the study of digital marketing at Algebra University College is the best response to the needs of the labor market in digital marketing that is able to offer formally acquired knowledge. This is already recognized by Croatian employers. The fact that we have signed agreements with important digital marketing agencies in Croatia regarding student internships speaks in favor of the above mentioned.
We would also like to point out significant conclusions of the Digital Marketing Talent Report conducted by OMI that indicate the lack of standardization concerning digital marketing knowledge and the current fact that job candidates basically evaluate themselves while at the same time “inflating” their actual knowledge.
The surveyed employers indicated the following:
• There is a lack of industry standards and a lack of consistent ways of assessing job applicants
• Without specific and objective measuring methods the industry will continue to experience a lack of talent in digital marketing
• Applicants will continue to face difficulties when differentiating themselves from competitors
LET’S TAKE A LOOK AT 5 ADDITIONAL FACTS IN FAVOR OF THE GRADUATE LEVEL STUDIES
Did you know that Howard Business Review declared the occupation of data science expert the most attractive position of the century? This is a career for which you can prepare by enrolling in the specialized professional graduate study program in digital marketing.
Did you know that Gartner predicted that by the end of 2015 4.4 million big data positions would be opened and only one third of them would be filled? This is the exact area that is significantly covered by the optional data module within the specialized professional graduate study program in digital marketing
Did you know that the McKinsey Global Institute warned that by 2015 the United States alone could face a shortage of experts in this field ranging between 140,000 and 190,000 data science experts and even a deficit of 1.5 million managers and analysts with skills necessary for understanding and decision-making based on the analysis of big data? As we have pointed out, the aim of our graduate study program is to educate data analysis experts. Yes, we cover big data, together with business intelligence, the application of game theory, as well as aspects of security and legal issues related to the use of data in marketing and business.
Did you know that Google digital marketing evangelist Avinash Kaushik recommended a ratio of 15% data capture, 20% reporting and 65% analytics?
Did you know that according to the survey of employers conducted by the Croatian Employment Service in 2014 no less than 3.3 times as many employers preferred to employ applicants with graduate rather than undergraduate degrees, and in case of certain professions related to digital technology, 68% of employers expected their employees to have completed graduate degrees, while 32% of them were satisfied with undergraduate levels.