Syllabus

YEAR I, SEMESTER I

Subject Title Hours ECTS
Introduction to Marketing and Media Communications 75 7
English for IT 60 6
Mathematics 60 6
Computer Support for Office Administration 60 4
Basics of Economy 75 7
Kinesiological culture 1* 30

YEAR I, SEMESTER II

Subject Title Hours ECTS bodovi
Statistics 75 6
Project Management Methodology 60 6
Consumer Behavior 75 7
Visual Communications Design 60 5
Sales and Negotiations 60 6
Kinesiological culture 2* 30

YEAR II, SEMESTER III

Subject Title Hours ECTS bodovi
Market Research 75 7
Digital Advertising 60 6
Computer Tools in Visual Communications 60 6
Internet Technology Application Standards 60 5
Public Relations 60 6

YEAR II, SEMESTER IV

Subject Title Hours ECTS bodovi
Interactive Systems Design 60 6
Legal regulation and self-regulation 60 6
Interaction Analysis in Digital Marketing 60 6
Marketing on Search Engines and Advertising Networks 60 6
Social Media and Social Networks 75 6

YEAR III, SEMESTER V

Subject Title Hours ECTS bodovi
E–business– Customer Relationship Management 60 6
Content marketing 60 6
Integrated Marketing Communication 60 6
Elective module III_1 60 6
Project: Project in Cooperation with the Industry– Situation Analysis with Digital Marketing Approach Plan 60 6

YEAR III, SEMESTER VI

Subject Title Hours ECTS bodovi
E-business – Integrated comercial projects 60 6
Entrepreneurship 60 6
Integrated Marketing 60 6
Elective module III_2 60 6
Final Paper: Project in Cooperation with the Industry – Digital Marketing Strategy Proposal 6

ELECTIVE COURSES

Subject Title Semester Hours ECTS
Creativity and Creative Expression 5 60  6
Psychology of user experience 5 60  6
Digital Projects Development and Development Team Management 6 60  6
Development and Management of Multimedia Contents 6 60  6
Organization Of Digital Agencies 6 60  6
Psychology In Marketing Communications 6 60  6