International certifications

The curriculum of the undergraduate study program in digital marketing covers the knowledge necessary for passing valuable Google certifications – Google Qualified Individual and especially:

AdWords

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 AdWords certification refers to taking exams that cover basic and advanced advertising concepts, which include setting up campaigns as well as management and optimization of campaigns. In order to acquire certification for Google AdWords, it is necessary to pass AdWords Fundamentals exam as well as one of the remaining two exams. Upon successfully passing the Marketing on Search Engines and Advertising Networks exam, undergraduate digital marketing students will have sufficient knowledge to pass these exams.

Analytics

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This certification refers to the Google Analytics IQ exam. Upon successfully passing the Interactive Analysis in Digital Marketing, studenti preddiplomskog studija digitalnog marketinga imaju dovoljno znanja za polaganje ovog ispita.