JOBS AND NECESSARY KNOWLEDGE AND SKILLS THAT GRADUATES WILL BE PREPARED FOR

  • understanding the functioning of sales and marketing methods through the aspect of digital media
  • planning and conducting market research through available online tools
  • understanding the functioning of information technology in the service of digital marketing
  • managing digital projects involving the development of applications and contents on the internet platform and mobile devices
  • understanding and optimizing the functioning of user interface
  • understanding creative communication concepts through visual, verbal and nonverbal channels
  • planning and managing marketing campaigns through social networks
  • planning and managing marketing campaigns through advertising networks and search engines
  • managing commercial e-projects from the aspect of sales and technology
  • increasing the efficiency of digital projects through researching, locating and using data obtained through interactive analysis
  • knowledge of security, legal and ethical aspects of digital marketing projects
  • management and organization of teams responsible for digital marketing projects
  • knowledge of global trends in digital marketing
  • knowledge of EU and global conditions for e-business and marketing

  • conducting analysis of networks, especially of social media and corresponding network metrics
  • conducting interactive and business analysis in digital marketing
  • organization and implementation of strategic levels of digital marketing
  • planning and managing digital campaigns
  • understanding problems of digital data integration, as well as integration planning
  • conducting data visualization in digital marketing
  • conducting data analysis in digital marketing (connecting signals, events, observations, perceptions and data in visible patterns and trends, their analysis and interpretation)
  • managing digital marketing processes on the basis of data-business application (how data accesses may affect corporations?)
  • optimal use of the marketing potential of big data
  • making decisions based on the knowledge of human irrational behavior and the corresponding limitations in certain areas of decision-making and the awareness of its implementation in the decision-making process and options in various economic and marketing contexts
  • practical application of creative analytic techniques with the aim of raising the level of creativity and innovation in digital marketing
  • practical application of structured and business analytic techniques and game theory methods in digital marketing
  • practical application of quantitative analysis and modeling in marketing research
  • implementation of visualization and exploratory data analysis in digital marketing
  • identifying and recommending internet resources for the implementation of marketing activities
  • selection of business intelligence techniques in the field of product planning, marketing segmentation, prevention of interruption of contractual relations, estimation of the current and future value of the customer, development of recommendation system, development of early warning systems, development of CRM systems, portfolio management and others.
  • reputation management and use of available online tools when planning and implementing market research
  • sovereign application of information technology in the service of digital marketing
  • application of creative communication concepts through visual, verbal and nonverbal channels
  • planning and managing marketing campaigns through social networks
  • increasing the efficiency of digital projects through researching, locating and using data obtained through interactive analysis
  • knowledge of security, legal and ethical aspects of digital marketing projects
  • management and organization of teams responsible for digital marketing projects
  • knowledge of global trends in digital marketing
  • knowledge of EU and global conditions for e-business and marketing
  • introduction of innovative marketing solutions through the use of latest technologies
  • pushing the boundaries of new and existing solutions in digital marketing using research and experiment