Design thinking 1 : creativity and critical thinking

Course title
Design thinking 1 : creativity and critical thinking
Course tag
10412
Semester
1
Course status
Mandatory
ECTS
5
Lectures
30
Practice
30
Independent work
90
Total
150
Teachers and associates
Darija Korkut, Senior Lecturer
The course aims
Enable students to apply creative analytical techniques aimed at raising the level of creativity and innovation in marketing. Apart from generating a pool of innovative ideas, creative analytical techniques will help student solve business problems ina a new and constructive way. Enable students to apply basic concepts of critical thinking and logical reasoning aimed at reducing the impact of irrational and subjective reasoning, biases, fallacies, and heuristics in making inferences and business decisions.
Content
Instincitve mental traits, logical reasoning, heuristics, biases, fallacies, creativity, critical thinking.
Literature:
Course handbook prepared and printed by Algebra University College
Supplementary literature
1. Michalko, M. (2006): Thinkertoys: A Handbook of Creative Thinking Techniques, 2nd edition, Ten Speed Press Higgins, J. M. (2005): 101 Creativev Problem Solving Techniques: The Handbook of New Ideas for Business, New Management Pub Co., Revised edition.
2. Paul, R.; Elder, L. (2013): Critical Thinking: Tools for Taking Charge of Your Professional and Personal Life, 2nd edition.
Damer, E. T. (2008): Attacking Faulty Reasoning: A Practcal Guide to Fallacy-Free Argument.

Minimum learning outcomes

  1. Critically asses instinctive mental features.
  2. Recommend ways of solving business problems using linear techniques of Group A.
  3. Recommend ways of solving business problems linear techniques of group B.
  4. Recommend ways of solving business problems linear techniques Group C.
  5. Recommend ways of solving business problems intuitive techniques.
  6. Recommend ways of solving techniques, group intelligence.
  7. Critically evaluate the concept of critical thinking.

Preferred learning outcomes

  1. Evaluate reasons for applying creative thinking techniques.
  2. Critically assess application of Group A linear techniques in solving business problems.
  3. Critically assess application of Group B linear techniques in solving business problems.
  4. Kritički prosuditi praktičnu primjenu rješavanja poslovnih problema linearnim tehnikama grupe C.
  5. Critically evaluate the practical application of solving business problems intuitive techniques.
  6. Critically evaluate the practical application of solving business problems techniques of group intelligence.
  7. Evaluate methodological framework for analysis and criticism.