Msc Nataša Trojak, Senior Lecturer
Camerer, C., Loewenstein, G. i Prelec, D. (March 2005.): NEUROECONOMICS: HOW NEUROSCIENCE CAN INFORM ECONOMICS, Journal of Economic Literature, Vol. XLIII , pp. 9–64
Kahneman, D. i Tversky, A. (March 1979.) Prospect Theory: An Analysis of Decision under Risk. Econometrica, Vol. 47, No. 2., pp. 263-292.
Kahneman, D. (December 2003.): Maps of Bounded Rationality: Psychology for Behavioral Economic, The American Economic Review, Vol. 93, No. 5, pp. 1449-1475.
Minimum learning outcomes
- Identify the areas behavioral economics deals with and its development.
- Interpret basic concepts of behavioral economics.
- Evaluate elements on which decision-making and prospect theory are based.
- Explain reasons why people behave in certai ways adn the basics of neuroeconomics.
- Assess the impact of insights of behavioral economics to organizations and organizational behavior.
- Assess ways in which public policies can influence decision-making and behavior.
- Evaluate recent research and insights in the area of behavioral economics.
Preferred learning outcomes
- Interpret the foundations of behavioral economics and the areas of its application.
- Interpret the influence of basic concepts of behavioral economics on human behavior.
- Critically discuss how the basic concepts of behavioral economics influence decision-making process and the choice of an individual.
- Assess reasons of individual's behavior in economic context.
- Evaluate organizational decisions in the context of behavioral economics.
- Explain the influence of public policies on individual's decision-making and behavior.
- Critically assess recent research in the area of behavioral economics.